Rockstar Session: Turning Skeptics into Believers: Validating the consumer at every step of the purchase process
Today’s car buyers are the ultimate skeptics. They’re skeptical about marketing claims, the information they find online, and the experience interacting with the dealership (among other things). Dealerships have a huge hill to climb, but also an opportunity to turn these skeptics into real believers. This session will dig into the mindset and perceptions that drive consumer skepticism, but also some real dealer tactics and strategies to overcome this and remove the barriers that slow down the path to purchase.