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Ticket Pricing

Venue Information

Speaker Lineup

Rockstar Venue | Holiday Inn Nashville Vanderbilt

2613 West End Ave, Nashville, TN 37203
Phone: (615) 327-4707

Holiday Inn Nashville Vanderbilt – Downtown

Holiday Inn Nashville-Vanderbilt is central to many Nashville, TN attractions!
Located in West End Nashville next to Vanderbilt University and across from Centennial Park and the full-size Parthenon replica, the Holiday Inn® Nashville-Vanderbilt is a convenient, full-service hotel in Music City.

Travelers arriving at the Nashville International Airport (BNA) are just 12 miles from our hotel. You’ll enjoy clean and comfortable lodging that will help you stay productive on the road. Free WiFi, a 24-hour business center and flexible meeting spaces are sure to accommodate business needs for individuals and groups. We provide free shuttle service within two and one-half miles of hotel, including the Music City Center, downtown Nashville and Vanderbilt Children’s Hospital.

The Holiday Inn Nashville-Vanderbilt hotel is near popular spots including the honky-tonks on Music Row, Bridgestone Arena, Nissan Stadium and more. Try unique local cuisine at one of the many restaurants in The Gulch, or check out a concert at The Ryman or watch the NFL Tennessee Titans play at Nissan Stadium. There’s much to explore in the Country Music Hall of Fame city destination. You won’t be disappointed when you choose our hotel for your next visit to Nashville.

Use the BOOK ROOM button to reserve a room.

Rockstar Nashville Sessions and Speakers

9:30 AM to 10 AM registration

10 AM Frank Lopes opening remarks

10:10 AM to 11 AM Mat Koenig

11 AM to 11:50 AM Terry Lancaster

11:50 AM to 12 PM Rockstar speed dating

12-12:50 lunch

12:50-1:40 Frank Lopes

1:50-2:40 Sean Kelley

2:50-3:40 Lisa Copeland

3:45-4:45 Shawn Thomas 

Shawn Thomas


Shawn is the quintessential entrepreneur. After a decade being lost and struggling trying lots of "opportunities" and sales jobs in his 20’s, he finally woke up and put real business principles to work.

At the age of 32, he Founded Uniguest, a computer sales and services company selling computers and computer help-desk services to the hotel industry. During his 11-year tenure as CEO the company grew from $0-$20m and eventually was purchased by a private equity firm for over $20 million dollars.

Shawn's the guy you call when you need help with something. He finds answers. He knows people. And he mentors hundreds of entrepreneurs around the world. As for business, Shawn has been through pretty much everything a small business owner goes through and he has made it a mission to mentor entrepreneurs and help them succeed quicker. Today, he is known as Ask A Millionaire on Instagram and is The Original Live Stream Mentor®️. Shawn is the go to guy helping people understand how to use social media to create leads and convert sales.

Converting Sales From Instagram

Instagram has quickly become one of the prominent social media platform with users flocking to the photo-driven app. More and more individuals and companies are using the platform to attract leads yet people leave wondering how to convert. In this “talk”, Shawn will discuss how to use your bio correctly, create opt-in pages using Lead Magnets, and ultimately establish a true sales funnel to convert followers into sales.

Lisa Copeland


With more than 25 years of proven success, Lisa Copeland is a powerful female keynote speaker, a business leader and a dedicated pioneer in sales and brand strategy. She has been a trailblazer, revolutionizing the automotive industry and has received many awards and honors along the way, including:

  • Awarded Top 100 Women in Automotive Industry

  • Named to Board of Directors of Women in Automotive

  • “Women of Distinction” award, named by the Girl Scouts CTX

  • Named one of the Five Most Powerful Women in Austin by the Austin Business Journal

  • Led the first FIAT retailer to break the NAFTA sales record by selling more than 100 new FIAT 500’s in one month

  • “The Walter P. Chrysler” Award for sales and service excellence, FCA’s highest honor.

  • Named “Outstanding Business Leader 2014” by Northwood University

Lisa's consulting firm Lisa Copeland Global Enterprises (L.C.G.E.) helps business owners and entrepreneurs build more scalable and successful businesses that generate more profit through her strategic “The Art of the Big Sell”, focused on selling a movement over a product, with a vast client list that includes Google, Subaru N.A, Dell, State Farm, Bank of America, H&R Block and many more.

Lisa has spoken to more than 100 companies all over the country and her success story has been featured in prominent publications including the Wall Street Journal, the New York Times, Marie Claire, Bloomberg and Automotive News. She is the co-author of her second book Crushing Mediocrity: 10 Ways to Rise Above the Status Quo and is preparing to release her next book.


The Art Of The Big Sell - Stop Selling and Start Mobilizing

This program is perfect for:
Senior management
Teams struggling with forward momentum
Managers of under-performing sales groups​

The audience will leave with:
Every company that wants to (1) differentiate, (2) retain talent, and (3) retain customers must build a movement from which they can draw power. By doing so, you will not only attract and retain customers for life, you will reap the benefits of becoming the benchmark within your industry:
You can command higher prices and better margins because your customers truly believe "it isn't what you sell it's what you stand for." They are willing to pay a premium to be part of something bigger.

You will receive more referrals and have more repeat customers.
You become the only option for your clients. They will no longer consider the competition.
Your company or product will have staying power because your customers are now buying the movement. The product is secondary

You will reduce your advertising costs. Customers will actively follow you. You will no longer be forced to chase them down with sales gimmicks. Instead, they will always anticipate your next launch.
With a movement behind you, recovering from a mistake is much easier.

The Art of the Big Sell will leave the audience ready to take on the world!

Terry Lancaster

Speaker and Best Selling Author

Terry Lancaster helps automotive salespeople get more reviews, more referrals, and more repeat business by building better reputations and better relationships - online and in real life.
Over the last 30 years, Terry has worked with thousands of dealerships offering proven strategies for making the cash register ring. He's been featured in Forbes, Automotive News, and Dealer Marketing magazine. He's spoken at NADA, TedX, and multiple other state and regional industry conferences. He's received glowing reviews from around the world for the actionable, life-changing ideas in his two #1 Best Selling Books - Better! and Unstuck.
Terry and his wife, Mary are the parents of three technically adult daughters and when he's not hard at work for dealer clients, he can often be found, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.
You can find out more and connect with him at

Everything You Know About Personal Branding Is Wrong

Your customers start shopping online, but they end up buying from a real, live human being. They'd prefer to know that human being before they ever get to the store, and often times, they're researching online to find someone they know, like, and trust before they ever let you know they're a buyer.
That's why personal branding for automotive salespeople matters.
But personal branding isn't about what color tie you wear, how many Facebook lives you do a day, or what catchy nickname you give yourself. Personal branding is simply a product of how many people know who you are and what you do, and just as importantly, how you make them feel.
In this session, we'll hear from salespeople across the country who are putting personal branding and social sales skills to use on the showroom floor every single day and we'll learn actionable strategies for getting more reviews, more referrals, and more repeat business by building a better reputation and stronger, more authentic, more human relationships - online and in real life.

Sean Kelley


Prior to entering the car business, Sean believed leadership was the key to ensure his Special Operations team survive two combat zone deployments in Bosnia and Iraq. Sean Kelley #thecarbizcoach has since applied those same leadership principals to automotive management, and successfully lead dealers for a decade: lowering turnover, increasing profit, customer retention, satisfaction, and setting first time regional records. Sean’s passion for coaching and people development led him to be Chief Business Development Officer of DriveCentric CRM where he helped them double their annual revenue. Now, as CEO of Car Motivators Sean works with dozens of dealers, and hundreds of sales managers across the country to achieve great results through their people and technology. Sean creates winning cultures with his unique self-developed approach to coaching and people development, D.R.I.V.E.C3.


Winning the War on Challenged Leadership: How to identify and overcome the many obstacles to effective leadership in the car business!

In the auto industry, there are many unique challenges that prevent managers from effectively leading their teams! Slim profit margins create situations where managers wear too many hats. As a result, many leadership necessities are deferred or even forgotten about and not executed on at all. The very act of becoming a manager is equivalent to a baptism by fire in combat. When one Sergeant goes down, the next highest-ranking person is promoted. Since the last manager had little leadership development, is wearing the same hats as the prior manager, and picking up the pieces the last challenged leader left behind… Challenged leadership is now the norm!

What can a salesperson, a fellow manager, or a dealer do to win this war? In this inspirational and informative presentation, Sean Kelley #thecarbizcoach will help you identify the signs of challenged leadership! After we identify the obstacles, Sean will share some of the same techniques he leverages with dealer owners, managers, and salespeople across the country to win the war on challenged leadership! As a result, you will be able to improve the entire culture of your dealership, perhaps even help shape the leadership landscape of where you work and pave the way for your own future success.

Frank J Lopes

The Marketing Guy for Car Guys

Frank J Lopes, “The Marketing Guy For Car Guys”, Social Media Influencer and Marketing Agent for multiple high volume dealerships, shares the results from his recent 6-month conversational investigation into the highest performing dealerships in the US and his over 22 years of Automotive Marketing Agency experience as well as his lifetime of experience in the automotive industry (literally- LIFETIME: he started working in a dealership at 11 years old!)

Answer “Why Buy?” Or DIE!

While consumers are still looking for the “Best Deal”, the importance on who that deal comes from is becoming more and more important.
Frank J Lopes, VP at FBDigital and Forrest & Blake Marketing & Advertising will discuss the most important part of your marketing message and sales process… answering the question “Why Should I Buy From You?”
Bringing his 20+ years of marketing and advertising experience (including being Gary Vaynerchuk’s (aka “Gary Vee) first and only ad agent) to the stage, Frank will explain in detail the importance of your dealerships “Why Buy” message and how it differs from your “Added Value” message. He will explain the process of how to develop your own “Why Buy” and show examples of the most effective and successful “Why Buy” and “Added Value” messages being used in the highest volume dealerships in the country today.

Mat Koenig

Co-founder Rockstar Companies, BDA Spanish, Author, Speaker

 Mat Koenig is an American Author, Speaker and Entrepreneur. He is one of the most sought after speakers in areas of leadership, sales, digital/mobile marketing and Spanish language marketing.

With more than 24 years of sales, marketing, sales training and leadership success Mat realized that most of those years were spent trying to find fulfillment in the wrong places.

Have you ever felt like something was missing in your life and career? Have you ever purchased something great like a new home or new car, only to realize you were still unfulfilled? Have you ever had a moment when you've asked yourself: what am I doing all of this for? If're not alone. Mat spent years mastering scripts and techniques designed by other people. And while those tactics brought some additional sales and financial gain, he still didn't feel like he was living the fulfilling life he desired. And that's when he decided to change his mission.

Today Mat helps thousands of sales and leadership professionals all over the world learn to increase their confidence, income and overall happiness by learning to serve people better than ever before. Mat believes no matter where you're at in business, or life, you're just one moment away from a breakthrough and his life is dedicated to helping people just like you find that moment.

Mat's definition of success is happiness and his mission is to help you create the new life that you desire.
By learning to communicate better with yourself and othersMat believes that everyone can experience a new life filled with success, but to experience that breakthrough we must determine what truly drives us. Once we solve that mystery, we can make our dreams a reality.
Your Processes Are Preventing Sales

There are thousands of Facebook and YouTube "gurus" telling us to copy their model for guaranteed success, but over 90% of the people following them aren't increasing their sales or profit. Why do some things work for some people, yet fail for others? In Mat's Rockstar session he is going to show you how your processes are preventing sales and show you how to fix them. From Marketing to Sales, and how we are working Deals, there actually is a way to increase sales and profit without using the processes your competitors are using from the 1980's.

Ticket Pricing

Venue Information

Speaker Lineup

A Music City Rockstar Experience in Nashville, TN

Everybody knows that Nashville is Music City. People go there to get discovered and kick start their career so we can’t think of a better place to hold the best sales, marketing and business branding conference in the country!

The Rockstar Auto Conference is bringing our Above the Noise tour to Nashville so you can get the best content from the best speakers in the United States.

What can you expect from the Rockstar Conference in Nashville, TN? 

  • 100% Fresh Content that you won’t hear anywhere else!
  • Learn how to increase lead opportunities with Cutting Edge tools!
  • The best sales techniques for an internet shopping generation! 
  • Learn what the top performing businesses are doing for their digital marketing for 2018!
  • The most powerful video marketing tactics for increasing visibility and engagement!
  • Learn how to use Sales Funnels for lead generation!
  • Get all the value with none of the fluff! Every rockstar conference speaker session is educational, informative and entertaining with ZERO SALES PITCH ON OUR STAGE!
  • 100% Guarantee! If you don’t feel like you got value from the conference, we’ll give you a ticket to the next one absolutely FREE

Rockstar Auto Conference founders, Mat Koenig and Chris Speer, have spent a combined 30+ years working in dealerships and with automotive dealers to help increase sales and profit. The top priority of Rockstar Events is to make sure every attendee leaves with a better quality of life, and the ability to increase sales and profit right away.

This Rockstar Conference Above the Noise event will be our first ever conference in Nashville, TN and we’re committed to delivering the best information you can find on growing your business, building your brand, generating leads, closing more deals and becoming better leaders overall when it comes to sales and marketing.

We’ve also partnered with some of the hottest companies in the country so they’ll be on hand showcasing new products. This means you’ll have access to the best new tools in the auto industry so you can dominate your competition!

If you want to be the absolute best in your market, and you want to rise above the competitors, the Rockstar Auto Conference in Nashville, TN on August 13, 2018 is the event you must attend. 

Owners and General Managers it is critical that you attend with your team so you can make sure they commit to the changes that you want in your dealership. You’re the captain of the ship and you can’t steer the ship if you don’t have a handle on the info that your people are learning. 

If you are an Owner, GM or GSM, we’ll give you a complimentary ticket with the purchase of a ticket for someone on your team. Click here to contact us about your FREE ROCKSTAR CONFERENCE tickets. 

The Rockstar Auto Conference exists to help people grow their business by learning to communicate more effectively.

Come with an open mind and a positive attitude. We will provide you with powerful content and expert guidance. When your willingness to grow is combined with rockstar information it will give your life new meaning.

Everything about the Rockstar Auto Conference is unique to the industry. Check out our beliefs to learn more.

Belief #1: If you’re taking the time to come, the content should be unique and valuable! Many speakers recycle the same content over and over from conference to conference. That sucks right? At the Rockstar Auto Conference every speaker session delivers unique information to help you grow to new heights

Belief #2: It’s easier to learn when it’s fun! Speeches delivered behind a podium can put just about anyone to sleep. We create a fun learning environment so that you’ll stay engaged.

Belief #3 Fast. Easy. Affordable. The Rockstar Auto Conference events are short and sweet so that you can grab great information, get back to the work to put everything into practice. We offer a multitude of options so one will surely fit your needs.

An event is only as good as the people involved so we have the best team of people rocking this event to make sure your experience rocks!