The way you organize your retail location can make a huge difference when determining your success. Customers want to enter a business that is clean and well organized with the items they want predominately displayed. As the business owner, you want them to find what they need while being enticed by your other merchandise during their visit. Use the following recommendations to achieve this.
Create an Attention-Grabbing Window
Before a customer even enters your business, they are forming their opinion of you. Having an attractive window display that encourages those passing by to come in and browse increases traffic flow in your store. Windows should display popular items that the general public needs as well as items that are unique to your business. For example, a dress shop will want the trending fashions in the window along with accessories like purses, shoes, and jewelry. According to Flowwall, to maximize your window-shopping appeal, you should choose prominent items from your inventory and change the theme to fit the season or holiday. This allows potential customers to know what to expect from their shopping experience while peaking their interest in something new.
Design a Flowing Floor Plan
Customers should feel welcome when they enter rather than overwhelmed. The type of floor plan you use will depend on your products, but it should always have a good flow. Keep displays near the door to a minimum with the main walkway through the center of the store. Arrange merchandise in a way that encourages one to continue moving further inside. Keep popular items in the center of the store with trendy items in the front and necessities toward the back. Your goal is to have them browse as they make their way to what they originally came in for.
Keep Displays Attractive
It doesn’t matter how wonderful your merchandise is if it isn’t displayed properly. There is a fine line to walk when trying to achieve this. Old, cluttered, dusty shelves can look like a flea market and make your wares seem cheap. Display things too elegantly, and customers may assume they can’t afford anything in your store. The best retail fixtures for display will allow customers to see items clearly, be clean, and look new. Maintain all shelving and racks by frequently dusting and doing any necessary repairs as needed.
Having a window that draws the customer in, a well laid out floor plan, and attractive displays will help your business succeed. The ultimate goal is that those shopping will not only find what they need but discover additional items as well. This will help increase your sales along with pleasing each person that comes through your door.